Artificial Intelligence is a science. It was created to build machines with intelligence. AI machines can think, behave and respond like human minds. This technology is huge and soon it is going to impact every sector of technology and digital world. The role of Artificial intelligence in Digital Marketing is going to be interesting. We will be getting a lot more from this technology. It is the time for business owners and digital marketers to learn and understand this technology so that they could use it wisely for better marketing results. Artificial Intelligence is going to be a game changes for businesses which are facing problems in collecting accurate data or insights due to human errors.
Imagine collecting all the accurate data at one single platform without facing any human error. Sounds interesting? Well yes, it is going to be interesting. Today, we are going to learn few insights of Artificial intelligence in Digital Marketing. Being a digital marketer myself, I am always attracted to new technology and inventions.
Examples of Artificial Intelligence in Digital Marketing
The use of AI (Artificial Intelligence) would be lot easier to understand with examples. Let’s take few examples where we could use AI in Digital Marketing.
I remember the days when it was a huge task for content writers to create content and make changes grammatically. First they have to find out the mistakes, and then rephrase the content according to relevance. Imagine a technology where you could correct the content, generate the content and modify with ease anytime you want. Few big brands such as Forbes, BBC, The New York Times and CBS are using applications like Wordsmith, Articoolo, and Quill to create news articles. These AI Bases content generators provide an option where users can fill-in-the-blanks to enter data and keywords can create unique content. It exactly looks like human generated content.
Every business needs personalized campaigns where they can manage ROI and generate business with minimum investments. And it can be possible by using AI based platforms. An AI can scan and do data analysis on a huge database. You can get consumer behavior insights based on data within minutes by the help of AI. Not only this, you could conduct the A/B testing more efficiently on Artificial Intelligence Platforms. Some tools such as Persado , Boomtrain, and Phrasee can help you to apply AI into your email marketing campaigns.
Advertising is no doubt the most successful method of generating business. Every business needs advertising for expansion. Most of the platforms for advertising are technology driven. But you know that Artificial Intelligence could add more value if we use it in advertising platforms. Let’s take the example of tool “Adext”. With the help of Adext, you could handle your Facebook and Google Adwords platform automatically. You can even optimize the performance of Advertisement campaign by Adext. It’s AI algorithms could do a lot for your advertising campaigns such as :
- Manage Budget Every Hour
- Built in conversion goals
- Smart Campaigns
Artificial Intelligence in SEO
Search Engine Optimization (SEO) is directly impacted by AI. AI inventions such as Google Voice, Alexa ,Siri and Cortana are leaving a big impact on searches and search engine results. Voice searches are different because these are based on conversational language. A voice search doesn’t contain typical keywords which we type while doing a search on search engines. In order to handle the future technology, Google introduced RankBrain back in 2015. RankBrain is an algorithm update in Google it is a machine learning technology which helps to deliver its search results. RankBrain is part of Google’s overall search “algorithm,” another software program that is used to line up the billions of pages in an order and are most related to search term. If the program (Rankbrain) sees a word or phrase which it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries or keywords.
Chatbots are another good example of Artificial Intelligence in Digital marketing. Most of the business are using chatbots to interact with users. Some chatbots such as Whatsapp and Facebook Messenger are already common between users. According to website, business owners are also using customized chatbots. And it is changing the customer experience positively. Frankly, none likes to wait in huge queues just to get their issues. Chatbots are making it easy for users and businesses to keep the interaction alive and prompt responses are solving problems of users.
So, these were few examples of Artificial Intelligence in Digital Marketing. Now let’s move and learn few benefits of using AI in Digital Marketing.
Benefits of Using AI in Digital Marketing
So far I have given few examples of AI in Digital marketing those will help you to understand the role of AI in digital marketing. Let’s understand few key benefits of using AI.
Artificial Intelligence improves the efficiency level. You can drive your campaigns more efficiently and more effectively with the help of AI. Effective marketing campaign is the key for business growth. It can improve sales and can help business owners to generate better revenue.
Imagine you have to conduct a research on huge data which has millions pieces of information. It will require good amount of time and a lot of efforts. Also the chances of human errors would be another flaw in this process. But you can avoid this by using AI. It can save your time and the probability of errors would be very much low. You can use this valuable time in creating strategies of business expansion and other important sectors.
AI platforms are cost effective. Getting an AI tool will always cost you less than full time employees. Because it is a bot, the human errors and demands would be NILL. Intelligence platforms can perform more task than humans within lesser amount of time & money.
Helps in achieving Production goals
A business could generate amazing production results if it has following factors:
- Lesser Investments & Higher Results
- Customer Satisfaction
- Higher production in lesser time
- Time Management
- Effective Marketing
All these factors can be achieved by using Artificial Intelligence. Being a marketer myself, I believe it is the right time to learn AI and use it for effective marketing campaigns and to identify the problems in business. The accurate data and insights could help us to grow our business more effectively. AI is not at all against humans. AI is not going to take jobs of humans but it will help us to use our efforts in right direction with more efficiency.