Certificate in Content Designing and Digital Marketing ( CCDM)
Duration : 6 Months / Type : Certificate / Mode : Part Time
Objective The objective of the course is to enable a student to acquire the advance knowledge pertaining to Content Designing and Digital Marketing.
Eligibility/Prerequisite Basic Computer Concepts and Elementary Knowledge of English.
Course Structure
Image Editing Using Adobe Photoshop
- Introduction to Photoshop
- Navigation & Resolution-Zooming an image
- Rotate & Crop
- Photo editing & re-touching
- Making the most of history
- Introducing layers
- Groups & Comps
- Working with blend mode and layer styles
- Masks and Channels
- Transform and Wraps
- Creating & Editing Type
- Special Type Effects
- Vector based shapes
- Actions
- Advance photo editing and effects
Digital Marketing
- Introduction to Digital Marketing
- Web creation using WordPress
- Search Engine Optimization (SEO)- On Page/Off Page
- Search Engine Marketing (SEM)
- Social Media Optimization (SMO)/ Social Media Marketing
- Email Marketing
- Inbound Marketing & Lead Generation
- Mobile, Web and SMS Marketing
- PPC-Google Ads-Yahoo-Bing
- Google Analytics- Performance Measurement & Reporting
- Google Tag Manager Workshop
- E-Commerce & DOT COM Marketing
- Amazon seller center optimization
- Content Marketing
- Online Reputation Management
- Google Adsense (Blogging)
- Affiliate Marketing
- Programmatic Ad
- Online Display Advertising & Platform
- Landing page creation & Optimization
- Conversion Rate Optimization (CRO)
- Digital Marketing Strategies
Career Prospects -
- Digital Marketing Specialist
- SEO Strategist
- Content Marketer
- Social Media Manager
- Online Reputation Manager
- Blogger
- Freelance Marketer