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Certificate in Content Designing and Digital Marketing ( CCDM)


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Duration : 6 Months / Type : Certificate / Mode : Part Time

Objective : The objective of the course is to enable a student to acquire the advance knowledge pertaining to Content Designing and Digital Marketing.

Eligibility/Prerequisite :  Basic Computer Concepts and Elementary Knowledge of English.

               

Course Structure 

 
  • Image Editing Using Adobe Photoshop
    • Introduction to Photoshop
    • Navigation & Resolution-Zooming an image
    • Rotate & Crop
    • Photo editing & re-touching
    • Making the most of history
    • Introducing layers
    • Groups & Comps
    • Working with blend mode and layer styles
    • Masks and Channels
    • Transform and Wraps
    • Creating & Editing Type
    • Special Type Effects
    • Vector based shapes
    • Actions
    • Advance photo editing and effects
  • Video Editing and Compositing in Adobe Premier
    • Understand the workspace
    • Introduction to basic working tools
    • Create on-screen titles, styles and animate graphics
    • Cutting, Moving, Stretching clips in the timeline
    • Working with Audio
    • Export your completed video
  • Digital Marketing
    • Introduction to Digital Marketing
    • Web creation using Wordpress
    • Search Engine Optimization (SEO)- On Page/Off Page
    • Search Engine Marketing (SEM)
    • Social Media Optimization (SMO)/ Social Media Marketing
    • Email Marketing
    • Inbound Marketing & Lead Generation
    • Mobile, Web and SMS Marketing
    • PPC-Google Ads-Yahoo-Bing
    • Google Analytics- Performance Measurement & Reporting
    • Google Tag Manager Workshop
    • E-Commerce & DOT COM Marketing
    • Amazon seller center optimization
    • Content Marketing
    • Online Reputation Management
    • Google Adsense (Blogging)
    • Affiliate Marketing
    • Programmatic Ad
    • Online Display Advertising & Platform
    • Landing page creation & Optimization
    • Conversion Rate Optimization (CRO)
    • Digital Marketing Strategies
  • Career Prospects
    • Digital Marketing Specialist
    • SEO Strategist
    • Content Marketer
    • Social Media Manager
    • Online Reputation Manager
    • Blogger
    • Freelance Marketer
   
       
  • Class Project
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