Diploma in Web Designing and Promotion
Duration : 15 Months / Type : Diploma / Mode : Part Time
Objective The objective of the course is to enable a student to acquire the knowledge pertaining to Web Designing and Digital Marketing.
Eligibility/Prerequisite 10+2/ITI Certificate Course (1 Year)
Course Structure
Basic Computer Concepts
- Introduction to computer
- Introduction to Windows
- Basic DOS Commands
- Elements of Word Processing (MS-WORD)
- Electronic Spreadsheets (MS-EXCEL)
- Making Small Presentation (MS-POWERPOINT)
- Computer Communication & Internet
Graphics Designing
- Coral Draw
- Photoshop
- Illustrater
- Adobe Indesign
2D Animation using Adobe Flash
- Introduction to Adobe Flash
- Conceptualize Animation
- Create Storyboard Ideas
- Create Key frames from Storyboard
- Using Tools to Create Contents for Frames
- Importing Graphics to be used in Frames
- Various Techniques Available for Animating
- Publish Animation to Integrate with Websites
UI/Web Layout Designing
- Web layout designing using HTML5 & CSS3
- Responsive Web Designing using Bootstrap 4
- Client Side Programming using JavaScript
- Custom Animated Design using JQuery
- Asynchronous Web Application using AJAX
- JSON format for storing and transporting data
Digital Marketing
- Introduction to Digital Marketing
- Web creation using WordPress
- Search Engine Optimization (SEO)- On Page/Off Page
- Search Engine Marketing (SEM)
- Social Media Optimization (SMO)/ Social Media Marketing
- Email Marketing
- Inbound Marketing & Lead Generation
- Mobile, Web and SMS Marketing
- PPC-Google Ads-Yahoo-Bing
- Google Analytics- Performance Measurement & Reporting
- Google Tag Manager Workshop
- E-Commerce & DOT COM Marketing
- Amazon seller center optimization
- Content Marketing
- Online Reputation Management
- Google Adsense (Blogging)
- Affiliate Marketing
- Programmatic Ad
- Online Display Advertising & Platform
- Landing page creation & Optimization
- Conversion Rate Optimization (CRO)
- Digital Marketing Strategies
Website Deployment and Maintenance.
- Managing Domains & Hosting
- Working with CPanel
- Using FTP for File Transfer
Career Prospects-PDAD professionals can find the opportunities in any of the following category-
- Android Mobile App Developer
- Software Programmer
- Web Developer
- Web Designer