Digital marketing it’s also called internet marketing, all the marketing efforts we take with the help of internet called Digital Marketing. There are various methods of Digital Marketing like; SEO, Email Marketing, SMS Marketing and many more. If you are thinking about start your career or want to learn Digital Marketing then contact us.
Importance of Digital Marketing:
There are around 5 billion active internet users around the world. Digital Marketing will help you to the reach more audience than the older marketing tactics. With the help of Digital Marketing you can expand your work online. It is the cheaper than the traditional advertisement methods. You can measure your success on daily basis.
Major benefits of Digital Marketing;
- Cost effective
- Allow you to compete with bigger brands
- Easy to adapt
- Can improve your conversion rate and quality of your leads.
Types of Digital Marketing;
- Search Engine Optimization (SEO)
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Email Marketing
- SMS Marketing
Search Engine Optimization (SEO):
This is the process of optimizing your website and rank in the search engine result pages, you can increase organic traffic of your website.
There are 3 approach in the SEO;
- On-page SEO
- Off-page SEO
- Technical SEO
All the activities which are runs on the webpage or internally called On-page SEO.
Some of the On-page SEO activities:
- Optimize your URLs
- Optimize images
- Use internal links on your page
Off-page SEO is the activities that is perform away from our website to improve the ranking of our webpage in organic result.Ultimate goal of the off-page SEO is thebacklink creation, Vote gain/Trust gain, Traffic increase, Branding/Promotion.
Some of the Off-page SEO activities:
- Guest blogging
- Article submission
- Classified posting
- Business listing
- Directory submission
- PDF submission
Technical SEO is focused on the backend of your website and how your pages are coded.
Social Media Marketing:
Social media marketing can help you to promote your business, increase awareness and generate leads through the social media platforms. You can create the different campaigns for the different type of audiences.
Pay Per Click (PPC)
Pay per click is popular marketing idea on internet. It allows you to publish your ad on search engines, third party platforms social media platforms. Whenever someone click on your ad some amount will deducted.
Pay per click will provide you immediate results, you can easily track the success of your campaign. With the help of that you can target unlimited number of peoples.
When you promote someone else product or services on your website and you get some commission called Affiliate Marketing.
Email marketing is the oldest and effective Digital Marketing method, many companies and other agencies use Email marketing as a way of communication, and also they used to promote their new or existing programs.
Marketing your services through the SMS is the fastest way to reach your potential clients. SMS marketing is a simple way to tell your client about new offers, sales, products etc. you can easily send a SMS on the phone or the social media platforms.
So, if you want to want to boost your company or you want to grow your career you must have the knowledge about the Digital Marketing. Digital Marketing is the necessity of the future. It will provide you the personalization, it can work for any business.