Digital Marketing: Overview, Skills, Roles & responsibilities. 

What is Digital Marketing?

Digital marketing is a practice and techniques of promoting products or services with the help of digital technologies. There are some same principles in digital marketing like as traditional marketing. It is a new way to approach customers and understand their behaviors.

Importance of Digital Marketing:

1.  It is more cost effective than the traditional way of marketing.
2. It will help you to compete with the bigger brands in the market.
3.  You can easily adapt the changes, Digital marketing is easy to measurable.
4.  You can easily track and communicate with target audience.
5.  It allows businesses to market to people by various means that show individual respect.
6. You can easily gather customer data. Data collected digitally tends to be much more precise and specific.  

Types of Digital Marketing.

1. Search Engine Optimization (SEO)
2. Social Media Marketing
3. Pay Per Click (PPC)
4. Affiliate Marketing  
5. Email Marketing
6. SMS Marketing

Skills Needed for Digital Marketing?

As a Digital marketer you need to be skillful in writing content along with communication skills to effectively tell your product’s story to your consumer base along with this Data analytic skills are important for understanding how well your marketing campaigns are performing and where they need to be improvisation.

And Finally, social media and other online skills are a must.

Why Choose Career in Digital marketing?

Unsurprisingly, the demand for digital marketers is on the upswing. As more and more companies learn the value of internet marketing, job opportunities in the area continue to rise. So, if you want to start your career in Digital Marketing than enroll in the best computer institute in Delhi.

According to PayScale, the average salary of a Digital Marketing Specialist in India is Rs.348,928. The salary of a Digital Marketing Manager in India is Rs.541,919. Every  job require talent and skills, no matter what the industry, you can negotiate for higher salary and benefits depending on skills and expertise you bring to the table.

Roles and responsibilities:

Job responsibilities for digital marketers will depends on experience and specialization.

For Example: SEO specialist understand all the aspects related to SEO, identify and evaluate high-quality content, how to drive organic traffic and make competitor analyses.

On other side Social Media Manager will devise a social media strategy in the with identity of brand, define a communication style and a content strategy. Create and adapt content for all social media platforms and up-to-date about all online trends.