AI in Digital Marketing
Artificial intelligence is playing a major role in our lives; we all depend on AI in one way or another. Like: autopilot cars, SIRI, and Alexa. AI is making our lives hustle-free by automating simple tasks or by making predictions. You will find AI in all industries, including the marketing industry; for example, Amazon uses AI to suggest products based on your previous searches or purchases on the app.
How AI Is Enhancing the Face of Digital Marketing:
AI has changed Digital Marketing; it is widely used in Digital Marketing. It is overtaking humans in recognizing trends, analyzing data in the market, which will help marketers to save time.
Return on Investment (ROI):
IT will help you to make smarter decisions related to digital marketing campaigns and help you to develop better content.
Targeted Audience:
You can easily target the proper set of audience with the help of AI.
Increase Productivity:
AI will help to increase your manpower efficiency, and with the help of AI, you can reduce costs and increase revenue.
Better Decision Making:
AI will help you to make decisions about the market and competitors, and can help you to make decisions more quickly.
How companies are using AI in Digital Marketing:
1. Chatbots:
Chatboats are also called messenger boats. A chatbot is a software that can have conversations (or “chat”) with humans, using AI to determine solutions. They can have both audio and text options. You may have utilized the chatbox while trying to find a solution or queries on a website. It will help both the client and the customer, and help you store the client data and use this in the future as per your needs.
National Australia Bank (NAB) launched a chatbot as a digital virtual banker for their business customers, to save those customers time on administrative tasks. The chatbot is available to answer customer questions 24 hours a day, every day. The software is capable of answering more than 13,000 variations on more than 200 questions, drawing on real-life customer inquiries for answers.
2. Targeted Content:
AI can be used to gather more data about customers that will help you predict their future behavior so you can develop more targeted messaging for them. You can send them this content via chatbot, email, or dynamic content via a web page. AI can adapt and select the most appropriate content for them with the help of their past blog page visits or reading behavior.
3. Content Creation:
Content creation is a major factor of Digital Marketing, and it’s not that easy to create valuable and authentic content for the audience to engage them with your brand. Because quality content takes time and a lot of effort, too. (You can read an article on AI written by AI here.) Or the content generated can be more specific, such as the email subject lines and social media ads written in the AI-generated language developed by Persado.